The Price Is Right is asking male models to "come on down" and be a part of the show.

For the first time in its 40-year history, the game show will have a guy displaying its prizes. The search for the groundbreaking male model will air as a five-episode web series on The Price Is Right‘s website and on its YouTube channel in late September. An open casting call will be held in L.A. on August 30th. Viewers will get to pick the winner by voting online.

SOURCE: EW