When the Ben and Jerry's ice cream company kills a flavor, it's treated with respect — including a burial in the company's "Flavor Graveyard." Flavors like Wild Maine Blueberry, Rainforest Crunch and Black and Tan.
In what may be a nod to the current zombie fad, Ben and Jerry's also offers customers a chance to make the case for resurrecting a favorite flavor.
But that doesn't mean every flavor should be brought back. In particular, Sean Greenwood, Ben and Jerry's Grand Poobah of Publicity, cites "the dreaded " Sugar Plum ice cream, a mix of plum and caramel that he says should remain six feet under. Customers and employees alike feel pangs of sadness when their favorite flavors either fail to catch on or can't recover from hard times. For instance, a particular ingredient might become too costly, or a kitchen process might be too complicated to continue.
"You feel bad when the good ones just don't make it anymore,"Greenwoodsays.
Like most cemeteries, the Flavor Graveyard inWaterbury,VT.attracts its share of mourners and other visitors. "It's not uncommon,"Greenwoodsays. "You walk up to the graveyard here, and there'll be fans that are up here putting flowers next to a headstone, or down on one knee, kind of paying their respects."