The season debut of NBC's The Voice—starring coach/mentor Blake Shelton and, uh, three others—got monster numbers, scoring 37.6 million viewers.
And don't just think it's because the debut came on right after the Super Bowl, though that indeed helped.
The Voice debut got 40 percent more viewers than Fox's Glee did after last year's Super Bowl.
Meanwhile, Blake and rocker/fellow coach Adam Levine started their good-natured (?) rivalry from the jump. Adam told one contestant that if she goes with Blake, she'd "just" be a country star.
"I may be just a country star," Blake responded on Twitter, "but I'm kicking @adamlevine's rockstar a%$."
COURTESY OF COUNTRY WEEKLY